Toyota Hilux · "Long Live the Queen"
“Larga vida a la Reina” (“Long Live the Queen”) is the image that illustrates the cover of the 20° issue of Móvil, an automotive culture magazine based in Argentina. The concept was to recreate the well-known image of the film “The Lion King”, to exalt the dominant position of the Toyota Hilux pickup truck in Argentine market, and to welcome its new iteration.
The final image is a combination of studio photography for the truck –shooted by Gonzalo Corrado- and a special digital environment created by Loucomotion. The project was coordinated by Renato Tarditti, editorial director of Móvil.
The magazine was published in December 2015.
Editorial Director: Renato Tarditti
Photo: Gonzalo Corrado
Digital Art: Loucomotion
Location: Espacio H
Photo Assistants: Ioni Epelbaum, Alan Roskyn, Gabriel Quintero